P O S T E D B Y J O H N
As I watch the video, I wonder if it might be the projectionist’s labor of love. Did he cobble it together with his art school friends? If so, it’s very well done.
There’s a whiff of subversion in it.
In a world that is bland, colorless, and cold
Where banality grows like a fungus or a mold
There live the boring Sheeple who look just like each other …
My mind conjures the usual suspects. I think of the American polity (myself included), passively bleating while we join the family of nations that commit torture. I think of how disconnected we are from the political process at all levels, where candidates are transformed by polls and big donors into nicely wrapped products we purchase at election time. I think also of the market’s homogenizing influence, of the failure of our schools to produce engaged citizens equipped to think critically ...
Finally I realize what a jackass I am for reading so much into just another car ad …
In a process that’s familiar to historians, philosophers, and others, the outside becomes the inside. Deviance here is identified with the purchasing of a trendy product, and the idea that “this is not your father’s Oldsmobile” is given a violent new spin for these darker, more nefarious times. Ultimately, subversion is subverted.
Is nothing sacred?
Image source: Tropist